Description

EveryPlate is a meal kit subscription service that stands out for its affordability and simplicity. Launched in 2018, this U.S.-based company focuses on delivering a convenient cooking experience by sending pre-portioned ingredients and easy-to-follow recipe cards straight to your door. With an emphasis on comfort food and classic recipes, EveryPlate aims to make home cooking accessible to everyone, even those with limited culinary skills or tight budgets.

The subscription provides a selection of meal options every week, and subscribers can choose from a rotating menu that caters to various dietary preferences. EveryPlate packages come with all the essential ingredients—proteins, vegetables, and grains—along with a colorful, step-by-step recipe card to guide the cooking process. Portion sizes are generous, designed to satisfy adults with varying appetites. By minimizing fancy extras and concentrating on hearty, straightforward meals, EveryPlate makes home-cooked dinners hassle-free and budget-friendly.

Who It’s For

EveryPlate has a broad target market, suitable for:

• Budget-Conscious Individuals: Those who want the convenience of a meal kit without breaking the bank.
• Busy Professionals: Provides a quick and easy home-cooking solution after a long day.
• Students: Ideal for college students looking for healthier, home-cooked alternatives.
• Families: With family-sized portions and kid-friendly options.
• Beginner Cooks: Those looking to improve their cooking skills without feeling overwhelmed.
• Couples: Provides a fun cooking activity and meal to share.

Areas Served

EveryPlate primarily serves customers in the United States, delivering to most zip codes across the country.

Important Considerations

While EveryPlate has many benefits, a few points to consider are:

• Limited Variety: The focus on simplicity may mean fewer exotic or adventurous options.
• Dietary Restrictions: May not be the best fit for those with specific dietary needs or allergies.
• Packaging: As with many meal kits, there can be a considerable amount of packaging, which could be a concern for eco-conscious consumers.

A Perfect Gift For

EveryPlate makes for a great gift for various occasions:

• Housewarming: Help someone settle into a new home with the gift of easy-to-cook meals.
• Weddings: A practical gift that couples can enjoy together.
• Birthdays: Provide a friend or family member with a break from meal planning and grocery shopping.
• Graduation: Equip new grads with a convenient and budget-friendly cooking solution.
• Mother’s/Father’s Day: Give the gift of a break from meal planning and cooking.

EveryPlate fills a unique niche in the meal kit market by offering a straightforward and affordable approach to home cooking. This focus on simplicity and cost-effectiveness makes it a strong contender for people who are new to meal kits or those who don’t want to spend a fortune to avoid a trip to the grocery store. Though it may lack the gourmet flair or extensive customization options found in more expensive competitors, it excels in delivering on its promise: making home-cooking easy, enjoyable, and affordable. Whether you’re looking to save time, cut costs, or simply bring the joy of a home-cooked meal to your table, EveryPlate offers a solid solution that satisfies both your taste buds and your wallet.